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		<title>Attention span of a goldfish</title>
		<link>http://www.spotlightgrabber.com/2012/10/25/attention-span-of-a-goldfish/</link>
		<comments>http://www.spotlightgrabber.com/2012/10/25/attention-span-of-a-goldfish/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 18:13:06 +0000</pubDate>
		<dc:creator>Laura Mikulski</dc:creator>
				<category><![CDATA[Blogroll]]></category>

		<guid isPermaLink="false">http://www.spotlightgrabber.com/?p=193</guid>
		<description><![CDATA[They say that a goldfish has a 3 second attention span. Bank on your average potential customer having even less.]]></description>
			<content:encoded><![CDATA[<p>They say that a goldfish has a 3 second attention span.</p>
<p>Bank on your average potential customer having even less.</p>
<p><a href="http://www.spotlightgrabber.com/wp-content/uploads/2012/10/2_.png"><img class="alignright size-medium wp-image-194" title="goldfish" src="http://www.spotlightgrabber.com/wp-content/uploads/2012/10/2_-300x300.png" alt="" width="300" height="300" /></a></p>
<div class="authorsure-author-box"><h4>About <a rel="author" href="http://www.spotlightgrabber.com/author/admin/" class="authorsure-author-link">Laura Mikulski</a></h4><p>Laura Mikulski is in charge of online marketing strategy at Spotlight Grabber, where she uses her years of experience in SEO, copywriting, public relations, and social media management to effectively build brands and market to an online audience.</p>
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		<title>Get Noticed Guarantee!</title>
		<link>http://www.spotlightgrabber.com/2012/10/24/get-noticed-guarantee/</link>
		<comments>http://www.spotlightgrabber.com/2012/10/24/get-noticed-guarantee/#comments</comments>
		<pubDate>Wed, 24 Oct 2012 17:20:19 +0000</pubDate>
		<dc:creator>Laura Mikulski</dc:creator>
				<category><![CDATA[Guarantee]]></category>

		<guid isPermaLink="false">http://www.spotlightgrabber.com/?p=132</guid>
		<description><![CDATA[It&#8217;s risky investing money into a new idea, a marketing effort, or an ad campaign.  Nobody has an unlimited budget- so you try to spend it wisely, avoiding risk and sticking to tactics you&#8217;re sure will work. And then they...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.spotlightgrabber.com/wp-content/uploads/2012/10/getnoticedclearback1.jpg"><img class="size-full wp-image-133 alignright" title="getnoticedclearback1" src="http://www.spotlightgrabber.com/wp-content/uploads/2012/10/getnoticedclearback1.jpg" alt="" width="573" height="566" /></a>It&#8217;s risky investing money into a new idea, a marketing effort, or an ad campaign.  Nobody has an unlimited budget- so you try to spend it wisely, avoiding risk and sticking to tactics you&#8217;re sure will work. And then they don&#8217;t.</p>
<p>We&#8217;ve all been there.  You were sure this would make your phone ring off the hook; but you haven&#8217;t had a call in weeks, and you&#8217;re not seeing any results.  What went wrong?</p>
<p>It&#8217;s our goal to make sure you never again regret investing your vision or idea.</p>
<p>The team at Spotlight Grabber stands behind their work 100%, 100% of the time.  You can’t afford to fade into the background, and when you work with us you’ll receive our <em><strong>Get Noticed Guarantee</strong></em> – we’ll develop the audience as agreed, or we&#8217;ll refund your money*.</p>
<p>We&#8217;ve developed several packages of bundled services designed to help you get the most bang for your buck, with measurable metrics to ensure that your ROI needs are met.  Even better, if your needs determine that we have to create a custom solution, we&#8217;ll develop metrics alongside your goals- then we&#8217;ll meet them, or exceed them.  Your success is critical to ours, and we&#8217;ll do whatever it takes to get you the results we&#8217;ve promised.</p>
<p>*<em><strong>Get Noticed</strong></em> <strong><em>Guarantee</em> </strong>only available on predetermined packages and preagreed custom work.  Contact us at <a href="mailto:hello@spotlightgrabber.com">hello@spotlightgrabber.com</a> or speak to your account executive if you have any questions.</p>
<p>&nbsp;</p>
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		<title>Keys to Brand Establishment</title>
		<link>http://www.spotlightgrabber.com/2012/10/24/keys-to-brand-establishment/</link>
		<comments>http://www.spotlightgrabber.com/2012/10/24/keys-to-brand-establishment/#comments</comments>
		<pubDate>Wed, 24 Oct 2012 17:15:33 +0000</pubDate>
		<dc:creator>Laura Mikulski</dc:creator>
				<category><![CDATA[Static copy]]></category>

		<guid isPermaLink="false">http://www.spotlightgrabber.com/?p=130</guid>
		<description><![CDATA[We believe in 5 keys to establishing a brand.  These are: SEE:  You need to get all eyes focused on you, AND have something for those eyes to focus on.  This is where a logo, a robust website, printed material, and strategic video come...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.spotlightgrabber.com/wp-content/uploads/2012/10/brand-marketing-social.jpg"><img class="alignright size-full wp-image-159" title="brand-marketing-social" src="http://www.spotlightgrabber.com/wp-content/uploads/2012/10/brand-marketing-social.jpg" alt="" width="563" height="364" /></a>We believe in 5 keys to establishing a brand.  These are:</p>
<ol>
<li><strong>SEE: </strong> You need to get all eyes focused on you, AND have something for those eyes to focus on.  This is where a logo, a robust website, printed material, and strategic video come into play.</li>
<li><strong>HEAR:</strong>  A strong voice and a carefully crafted message are essential.<strong> </strong>You need to make sure your message is coherent, well conveyed, and actually reaches the intended audience.</li>
<li><strong>FIND: </strong>Nobody can see or hear you if they can&#8217;t find you.  Make it easy for them by being where they are- in forums, at events, on social media site, etc.  Don&#8217;t neglect your SEO.</li>
<li><strong>KNOW: </strong>Figure out your &#8216;effective frequency&#8217;- ie. the number of times an audience must be exposed to you before they remember you.  Strive to hit that number, and budget your marketing efforts accordingly.</li>
<li><strong>TRUST: </strong>If they know you, but don&#8217;t trust you, have you successfully established your brand? Maybe, if your vision included driving your audience away. Stay on top of managing your reputation.</li>
</ol>
<p>&nbsp;</p>
<p><a href="http://www.spotlightgrabber.com/branding/">Your brand can make or break you.</a> Many new business <a href="http://www.experience.com/alumnus/article?article_id=article_1187192963877&amp;channel_id=entrepreneurship_guide">fail within the first six months</a>, and even more businesses suffer later due to poor planning, weak brand focus, and unmitigated reputation damage.  Addressing the 5 Keys above will go a long way toward ensuring the success of your brand, and your business.</p>
<p>Ready to take your brand to the next level? Contact us <a href="mailto:hello@spotlightgrabber.com">hello@spotlightgrabber.com</a> to get started!</p>
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		<title>Targeted social engagement</title>
		<link>http://www.spotlightgrabber.com/2012/09/21/targeted-social-engagement/</link>
		<comments>http://www.spotlightgrabber.com/2012/09/21/targeted-social-engagement/#comments</comments>
		<pubDate>Sat, 22 Sep 2012 00:26:24 +0000</pubDate>
		<dc:creator>Laura Mikulski</dc:creator>
				<category><![CDATA[Spotlight News]]></category>

		<guid isPermaLink="false">http://www.spotlightgrabber.com/?p=87</guid>
		<description><![CDATA[Do you know anyone who ISN&#8217;T using some form of social media? Chances are, the answer is no.  Even Grandma is joining in- according to the findings of the Pew Internet &#38; American Life Project: One in three online seniors...]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.spotlightgrabber.com/wp-content/uploads/2012/09/Senior-women-using-social-media.jpg"><img class="alignleft size-full wp-image-165" title="Senior-women-using-social-media" src="http://www.spotlightgrabber.com/wp-content/uploads/2012/09/Senior-women-using-social-media.jpg" alt="" width="300" height="300" /></a>Do you know anyone who ISN&#8217;T using some form of social media?</p>
<p style="text-align: left;">Chances are, the answer is no.  Even Grandma is joining in- according to the findings of the <a href="http://www.pewinternet.org/">Pew Internet &amp; American Life Project</a>:</p>
<ol>
<li>One in three online seniors uses social networking sites like Facebook and LinkedIn</li>
<li>From April 2009 to May 2011, social networking site use among internet users ages 65 and older grew 150%, from 13% in 2009 to 33% in 2011</li>
<li>Half of adults ages 65 and older are online</li>
</ol>
<p>&nbsp;</p>
<p>The short and simple of this is this: if you&#8217;re not using social networking sites for customer and audience engagement, you&#8217;re missing out, regardless of your target demographic.</p>
<p>&nbsp;</p>
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		<title>Hello world!</title>
		<link>http://www.spotlightgrabber.com/2012/01/04/hello-world/</link>
		<comments>http://www.spotlightgrabber.com/2012/01/04/hello-world/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 00:54:03 +0000</pubDate>
		<dc:creator>Laura Mikulski</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.spotlightgrabber.com/?p=1</guid>
		<description><![CDATA[Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!]]></description>
			<content:encoded><![CDATA[<p>Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!</p>
]]></content:encoded>
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